Guide
How photographers can add video to property photography packages
How to offer property video as a package add-on using the stills and clips you already capture, without a full edit on every job.
By PropertyCuts3 min read
Describe the offer as a deliverable, not as “editing”
Clients do not want to buy your evening in a timeline. They want a file they can put on the listing and another they can post. Name the formats: a landscape video and, if they want it, a vertical cut for social. Price that, not “video editing” as an open-ended hour.
Because the work is bounded, you can say when they will have it. A template and a cloud render make that promise realistic on a day you also have two more shoots.
Change the shoot only a little
You already shoot the frames a video needs. Add one deliberate clip if the property earns it — the approach, or light in the main room — and ask the agent for the floor plan and the logo before you leave. That is the whole extra capture list.
Do not promise a cinematic move on every still. Promise a clear, branded sequence of the photography, with their details on screen. You can over-deliver later. You should not sell a production you will resent.
Brand it for the agency
Put their logo on the video, not a giant credit for the photography studio. The file is their marketing. Your name belongs on the invoice and, if they agree, a quiet end card. PropertyCuts keeps that branding on the project so the next job for the same agency starts closer to finished.
Save the logo once. Reusing it is how the add-on stays quick on the tenth instruction.
Protect the margin
Video stops being profitable when every agent email becomes a revision inside an editor. Limit changes to facts and to swapping a photo. A new story is a new quote.
Credits for the render are a known cost. Put them in the package price rather than absorbing a surprise at the end of the month. The pricing page lists the current credit amounts for one, two and three formats.
Make one from the photos you have.
Upload the media, choose a template, and render the cuts you need.
Create your first videoRelated
- How to create a property video from photosA practical order for turning listing photos, a floor plan and property details into a video you can publish on portals and social.
- Property video editing: templates versus traditional editingWhen a property video template is the right tool, and when a traditional editor is still the one you want.
- How to use floor plans inside property marketing videosWhy a floor plan belongs in a property video, and how to include it so it stays readable on a phone.
Questions
Should video be a separate package or included?
Either works if the scope is fixed. A named add-on is easier to price than “video included” with no definition of formats.
What if the agent has no floor plan yet?
Deliver the photo sequence and add the plan when it arrives. Do not hold the whole video for one asset.