Developers
Show-home and campaign video from the assets you already have.
Developments collect photography, CGIs, plans and the occasional site clip long before a campaign is cut. PropertyCuts turns that library into publishable videos for the site, the ads and social.
Start from the library, not a new production
A launch does not always justify a full film crew for every phase. Exterior photography, interior show-home stills, a site plan and a short clip of the approach are already a campaign if they are sequenced and branded.
PropertyCuts is for that assembly. It is not a substitute for a bespoke brand film when you want one. It is how the next phase, the next house type and the next social cut get made without reopening that production.
The campaign needs more than one shape
The development website wants a landscape piece. Paid social often wants square. Organic channels want vertical. Cutting each by hand is why phase two quietly ships as a photo and a caption.
Build the project once for the house type or the phase. Render the cuts the media plan actually lists.
Plans belong in the story
Buyers of new homes are choosing a layout as much as a finish. A floor plan or site plan inside the video answers a question the photography cannot.
Upload the plan with the stills. You do not have to animate it in a separate graphics package before the video can include it.
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Questions
Can we use CGI stills as well as photography?
Yes. If it is an image of the property or the scheme, it can go in the project with the other media.
Is this a brand-film studio?
No. It is a fast way to make property videos from existing assets. Commission a bespoke film when the job needs one.
Can sales teams render their own cuts?
Yes, once the template and branding are set. They upload the media for that plot or phase and render.