Real estate Reels
Real estate Reels without a second edit.
Reels, TikTok and Shorts are where listings get seen between portal visits. The vertical file should be a decision, rendered with the landscape video, not a crop someone makes in a different app on Sunday night.
Vertical is a format, not a filter
9:16 changes what the viewer sees. Centre the subject. Keep type large. Open on the shot that would make you stop, which for property is usually the front, the view, or the room that justifies the price.
PropertyCuts previews that shape before you spend credits on the render, so you can see a bad crop while it is still free to fix.
Keep it tied to the listing video
The worst real estate Reel is a different story from the listing page: another price, another logo, another order of rooms. One project prevents that. The details and the brand are shared. Only the frame changes.
Square remains available when a feed or a paid placement wants 1:1. You do not have to choose between “proper video” and “social video”.
A cadence you can keep
One spectacular Reel a quarter does less than a plain, accurate vertical cut on every instruction that has photography. The point of a template is that the second listing is as feasible as the first.
Agents, marketing teams and photographers can all produce that cadence. The pages for each describe the workflow from their side of the brief.
Keep reading
Questions
Which platforms use this vertical cut?
Instagram Reels, TikTok, YouTube Shorts and Stories all expect 9:16.
Should the Reel repeat the whole listing video?
No. Use the same media and facts, but keep the vertical cut shorter and more direct.
Can photographers deliver Reels to agents?
Yes. Render the vertical file with the landscape deliverable from the same shoot.