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Build these in portrait when the film is meant to fill a phone, or in square when it has to live in a feed without losing the building. PropertyCuts exports the shape you choose at the start of the project, at 1080 by 1920 or 1080 by 1080. Check the crop. The reasons are in the format guide. Put the place and one fact on the picture. Many people will never turn the sound on.
Use your own listing media. A neighbourhood introduction only works if you filmed that street or were given footage you can use. Do not borrow another property’s sunset and hope the caption will sort it out.
1. New-listing teaser
Open on the single best frame of the front or the main room, with the area name on screen. Follow with two or three spaces only: the room that will get the enquiry, then one practical shot such as the kitchen or the outside space. End on the address and “Just listed” or your own plain equivalent.
Call to action: ask people to send a message or book a viewing, and show the office name. Do not ask them to do three things.
2. Standout feature
Open on the feature before you explain it. A view, a courtyard, a workshop, a stair light, a kitchen that opens to the garden. Hold it, then cut wider so the viewer knows where in the home it sits. Close with the rest of the property in one frame so the feature does not look like the whole house.
Call to action: “Ask for the floor plan” or “Book a viewing to see it in person”, whichever you can actually answer the same day.
3. Room sequence
Open at the front door or the main living space and move in listing order: living, kitchen, garden, bedrooms. One frame each. This is the short version of a full listing film, not the full film. If you need the longer cut for the website, build that separately from the photo sequence guide and keep this one ruthless.
Call to action: “Full tour on the listing” or the URL of the property page, written large enough to screenshot.
4. Garden reveal
Start indoors, looking toward the door, so the outside is a discovery rather than a separate topic. Step through, hold on the garden, balcony or yard, and cut back to the room you eat or sit in so the connection is obvious. If you only have stills, the order is the same: interior, threshold, outside, back inside.
Call to action: invite a viewing at a time of day when that space looks like the video. If the clip was shot at noon, do not imply it looks that way at dusk.
5. Neighbourhood introduction
Use footage you took on the way to the property or were supplied for this listing: the street, a short walk from the station or a local landmark you have the right to film. Open on that approach, then cut to the front door so the area is tied to this home. Two or three shots is the whole film. A list of amenities in type is more honest than a vague claim that everything is nearby.
Call to action: “Message us for the address” if you are withholding the street number, or simply show the address if it is already public. Say which you are doing.
6. Arrival
Open on the street or the gate, then the door, then the first room you would walk a visitor into. The point is the feeling of arriving, so the moves should be short and in one direction. Skip the bedrooms. This film is an introduction, and the shot list is what you still need in the folder for the longer edit.
Call to action: “Viewing times this week” with the day, if you know it. A generic “link in bio” is weaker than a day someone can keep.
7. Three rooms that decide it
Before you edit, name the three rooms a serious viewer would ask about. Often they are the living space, the kitchen and the main bedroom, but a bungalow and a studio will differ. Open with a line of type that says what the three are, then show one clean frame of each.
Call to action: offer the rest of the photographs or a viewing. You have admitted this is not the whole home, which is more trustworthy than implying it is.
8. Materials and light
Open on a detail you can name: oak worktops, a stone floor, evening light on a particular wall. Cut wider after each detail so it belongs to a room. Three details are plenty. This only works with photographs that really show those materials. A dark phone snap of a corner will not become a design film in the edit.
Call to action: “See the rest of the house” and the listing link. People who care about finishes will want the wider pictures, not another adjective.
9. Before a viewing day
Cut a practical film rather than a mood. Open with the date and the address. Show the front so people can recognise the building, then the living space and the outside. Mention in type if parking is limited or if they should come to a side door, but only if that instruction is accurate.
Call to action: the time, and what to do if they cannot attend. Give a person or an office, not a slogan.
10. What happens next
Use this when the property is already listed and you need a follow-up rather than another tour. Open on the best frame with the status in type: available, under offer, price changed, let agreed. Show two reminders of the home. If the price has changed, the number on screen has to be the new one.
Call to action: the single correct next step for that status. “Book a viewing” is wrong once viewings have stopped. “Ask about similar homes” is a real step if your office can answer it.
Keep the set small enough to post
You do not need all ten on one listing. Pick the one that matches the moment: a teaser when it launches, a feature when the comments ask about the garden, a status film when the particulars change. Brand them the same way, using the checks in branded property videos for agents and realtors.
Post the file with a caption that repeats the address and the next step. The video should still make sense when the caption is ignored. That is the whole craft of these shorts. Clarity first. Reach is not something a structure can promise.